72 HoursTop Pick
262 Piece Survival Gear Kit with First Aid Pouch
A best selling all in one starter kit with first aid supplies, a tent, an axe hammer, a shovel and a crossbody bag.
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Governments worldwide now recommend a 72 hour kit
Be ready for 72 hours, 2 weeks or 90 days.
Simple checklists and 453 hand picked survival products for food, water, power, first aid and more. Start small, build up, and protect your family.
Your 3 Levels of Ready
- 72 Hours. The official minimum. Water, food, light, radio and first aid.
- 2 Weeks. Shelter at home through storms and grid outages.
- 90 Days. Long term food, water and off grid power.
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Start here
Pick your level
Most families start with a 72 hour kit and build up over a few months. Each guide tells you exactly what to buy.
1.
72 Hour Kit
FEMA, the Red Cross and governments in the UK, France, Japan and Canada recommend at least three days of supplies for every household.
Build a 72 hour kit2.
Two Week Home Supply
The Red Cross shelter at home standard. Covers storms, power outages and supply disruptions.
Plan two weeks at home3.
90 Days and Beyond
For families who want deep security: long term food storage, renewable water and solar power.
See the 90 day planShop by category
Everything a survival store carries
From food buckets and water filters to generators, hunting optics and pet kits.
Survival Kits14 optionsEmergency Food24 optionsWater Storage and Filters20 optionsBackup Power and Generators24 optionsMedical and Natural Health120 optionsGas Masks and Radiation Safety13 optionsLight and Communication21 optionsShelter and Warmth17 optionsTools and Gear22 optionsHome Safety and Security14 optionsSelf Defense and Firearm Care18 optionsHunting Gear18 optionsFishing Gear13 optionsOutdoor and Camp Cooking15 optionsPet Emergency Supplies14 optionsFood Storage and Home Goods20 optionsHomesteading and Off Grid12 optionsSanitation and Hygiene14 optionsCar Emergency Kits14 optionsBooks, Videos and Training26 options
Top picks
The essentials we recommend first
If you buy nothing else, start with these.
72 HoursTop Pick
Augason Farms 72 Hour 4 Person Emergency Food Kit
Sixteen pouches with seven food varieties for a family of four for three days, with a long shelf life.
See Options72 HoursTop Pick
Aquatabs Water Purification Tablets (100 Pack)
Light, cheap and effective backup for making water safer to drink.
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EcoFlow RIVER Compact Power Station
Small, light and quick to charge. Runs phones, lights, CPAP and laptops.
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Swiss Safe 2 in 1 First Aid Kit (348 Pieces)
Large hard case kit with a bonus mini kit for car or bag.
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Midland Hand Crank Emergency Weather Radio
NOAA alerts, solar and crank power, a flashlight and phone charging.
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Mr. Heater Portable Buddy Indoor Safe Heater
An indoor safe propane heater with low oxygen and tip over shutoff.
See Options72 HoursTop Pick
Leatherman Wave Plus Multitool
Pliers, blades, drivers and saw in one trusted tool.
See OptionsLong term solutions
Keep your family going for weeks, not days
Home backup power, long term food and water, and secure storage for families ready to go beyond the basics.
90 DaysHome Backup
EcoFlow DELTA Pro Portable Power Station
Massive battery capacity that can back up key home circuits. Expandable and solar ready.
See Options2 WeeksHome Backup
Jackery Explorer Solar Generator Bundle
A power station plus solar panels. Quiet, indoor safe and rechargeable from the sun.
See Options90 DaysHome Backup
DuroMax XP13000EH Dual Fuel Generator
Whole home backup power on gas or propane with electric start and transfer switch ready outlets.
See Options90 DaysSelf Reliance
Home Freeze Dryer
Make your own 25 year shelf life food from groceries and leftovers.
See Options90 DaysLong Term Supply
1 Year Emergency Food Supply
A full year of long shelf life meals for one adult. The biggest single step in food security.
See Options90 DaysWhole Family Water
55 Gallon Water Storage Barrel Kit
Barrel, pump and wrench in one kit. Holds about two weeks of water for four people.
See Options2 WeeksOff Grid Contact
Garmin inReach Satellite Messenger
Text and SOS from anywhere with no cell service. Needs a subscription.
See Options90 DaysHome Protection
Large Fire Resistant Home Safe
Secure storage for valuables and firearms away from kids.
See OptionsWhy now
Preparedness is going mainstream
In late 2026, the United Kingdom launched its "Be Ready" campaign asking households to keep 72 hours of supplies. France and Japan ran similar campaigns, and countries including Canada, Mexico and the Netherlands have long recommended a 72 hour kit.
In the United States, Ready.gov recommends at least three days of food and water for every household. News reports also say the Pentagon is planning for major military bases to run 90 days without outside support. That is a military standard, not household advice, but it is a good reminder that disruptions can last longer than we expect.
You do not need to panic or spend a fortune. You need a plan, and you can start today.
Start with 72 HoursNot sure where to start? Begin with the essentials.
Grab the free printable checklist, then pick up the top rated basics: a 72 hour kit, water filter, emergency radio and first aid kit. Most families finish Level 1 in a single order.